Essay on Analysis of Nike Corporation - 1746 Words

Analysis of Nike Corporation Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between Bowerman and Knight was made official with a formal written partnership. While the company was still young there were others who were imperative participants in the growth of the corporation. Jeff Johnson became Blue Ribbon Sports’ first full time employee in 1965. Johnson sold shoes out of the back of his van at†¦show more content†¦After a tremendous year in 1972, Steve Prefontaine was the first major track athlete to wear Nike. He converted various other athletes to the new brand and helped to provide a competitive feel toward the image of Nike. In 1974, the innovative waffle trainer was introduced and rapidly grew to be the best-selling training shoe in the country. When the Olympic trials arrived in 1976 the promising future of Nike was realized when numerous young and rising stars were seen sporting the Nike shoes. By 1977 Blue Ribbon Sports began branching out by creating the first track and field club for elite athletes. The organization was called Athletics West. On May 30, 1978, Blue Ribbon Sports officially changed its name to Nike, Inc. In the following year an addition to the Nike family occurred when tennis star John McEnroe signed a deal with the company. Not long after this addition Nike proved to be innovative with the development of air cushions. Air cushions were used in footwear, specifically, the Tail Wind shoes. This was the first running shoe to utilize the air-sole cushioning system. At the 1980 Olympic Games in Moscow, Nike shoes took their first stand on the podium with the help of British running medalist, SteveShow MoreRelatedNike Corporation Essay732 Words   |  3 Pagesorganizations interactions outside the United States. Define the issue and provide an overview of how it became an issue in the organization. Prepare an analysis of the ethical and social responsibility issues your organization must deal with as a result of being global. Write a 1,050- to 1,400-word paper summarizing the results of the analysis. Include the following: Identify ethical perspectives in the global organization. Compare these perspectives across cultures involved in the organizationRead MoreNike Essay1234 Words   |  5 PagesEXECUTIVE SUMMARY This business report will examine NIKE incorporated. 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